Here are 5 tips to market your website:
1. Make your website user friendly
If your marketing succeeds in getting people to come to your site, you want them to actually enjoy themselves so they may return in the future. It's very important to make your website easy to navigate or else no one will want to come back. Create a site map, make sure to use fast servers, and out together a visually pleasing website.
2. Search Engines are your friends
Learn how to use search engines to maximize your website's exposure. By registering your website with as many search engines as possible, using common keywords, titles and descriptions of your site, you can greatly increase the the amount of traffic your site receives. This concept is called Search Engine Optimizatio and is very cheap, yet extremely effective if done right.
3. Scream your URL whenever possible
Ok.. don't literally scream. But do your best to spread the word. Create business cards, put it on t-shirts, coffee mugs, any merchandise your site might sell, and of course put it in every advertisement. You want your website's name out there so it's ingrained into recurring and potential customers alike.
4. Be interactive
As a customer myself, I know it's important to have my questions answered in a timely manner..or I may just take my money elsewhere. Make sure to have a costumer support team (even if it's just you) and make your costumers feel as if they're your top priority by answering any question as soon as possible. Also make a survey so you can find out what your site needs to improve upon to make your costumers happier.
5. Use Affiliate Marketing
The concept of affiliate marketing programs is simple. You accept advertisements of other websites on your website, and in return, the company will pay you every time a costumer uses your link and purchases something from their site. This is a two way street, if a customer from their site follows a link to yours and purchases something then you pay them.
Source: http://www.morebusiness.com/market-your-website-5-steps
Saturday, October 30, 2010
Sunday, October 17, 2010
A Win for Internet Privacy?
Chalk up a small win for the fact that we'll now be able to opt-out of something we never signed up for, and most likely never wanted anyways! Starting this month, online consumers will now be able to control, or even opt out of behavioral advertising from certain organizations. Behavioral advertising is when internet marketers collect data from an internet user's browser (such as online history and web searches), and use it to determine which types of ads to push to that particular user.
In an attempt to stop more fierce government regulations on this type of advertising, several organizations have come together to create an advertising option icon that will put some power into internet users' hands. The program will be placed at the top of websites near advertisements, and if clicked, will show you ways to configure your web browser in order to limit behavioral advertising or even opt-out of it altogether from participating companies.
The bottom line is this. If many of our favorite websites begin to use this icon, I have no doubt a good number of people will eventually get curious enough to either click on it or at least find out what it is. Having that said, it may take a long time for the icon to catch on. It really depends on how many companies actually decide to incorporate its use, along with how serious they are about the education campaign that will start in the near future. If industry organizations seriously think more restrictive government legislation may be on the way, then it's only in their best interests to participate in this new program. Why? If nothing more than to make consumers believe they're actually doing something good for a change regarding privacy.
I for one think this new tool is a great idea and will be anxious to find out if it'll be a success or just fall flat on its face. The Council of Better Business Bureaus will be responsible to monitor and enforce compliance with the behavioral advertising rules, so this icon is already starting off on the right foot in my opinion.
In an attempt to stop more fierce government regulations on this type of advertising, several organizations have come together to create an advertising option icon that will put some power into internet users' hands. The program will be placed at the top of websites near advertisements, and if clicked, will show you ways to configure your web browser in order to limit behavioral advertising or even opt-out of it altogether from participating companies.
The bottom line is this. If many of our favorite websites begin to use this icon, I have no doubt a good number of people will eventually get curious enough to either click on it or at least find out what it is. Having that said, it may take a long time for the icon to catch on. It really depends on how many companies actually decide to incorporate its use, along with how serious they are about the education campaign that will start in the near future. If industry organizations seriously think more restrictive government legislation may be on the way, then it's only in their best interests to participate in this new program. Why? If nothing more than to make consumers believe they're actually doing something good for a change regarding privacy.
I for one think this new tool is a great idea and will be anxious to find out if it'll be a success or just fall flat on its face. The Council of Better Business Bureaus will be responsible to monitor and enforce compliance with the behavioral advertising rules, so this icon is already starting off on the right foot in my opinion.
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