Here are 5 tips to market your website:
1. Make your website user friendly
If your marketing succeeds in getting people to come to your site, you want them to actually enjoy themselves so they may return in the future. It's very important to make your website easy to navigate or else no one will want to come back. Create a site map, make sure to use fast servers, and out together a visually pleasing website.
2. Search Engines are your friends
Learn how to use search engines to maximize your website's exposure. By registering your website with as many search engines as possible, using common keywords, titles and descriptions of your site, you can greatly increase the the amount of traffic your site receives. This concept is called Search Engine Optimizatio and is very cheap, yet extremely effective if done right.
3. Scream your URL whenever possible
Ok.. don't literally scream. But do your best to spread the word. Create business cards, put it on t-shirts, coffee mugs, any merchandise your site might sell, and of course put it in every advertisement. You want your website's name out there so it's ingrained into recurring and potential customers alike.
4. Be interactive
As a customer myself, I know it's important to have my questions answered in a timely manner..or I may just take my money elsewhere. Make sure to have a costumer support team (even if it's just you) and make your costumers feel as if they're your top priority by answering any question as soon as possible. Also make a survey so you can find out what your site needs to improve upon to make your costumers happier.
5. Use Affiliate Marketing
The concept of affiliate marketing programs is simple. You accept advertisements of other websites on your website, and in return, the company will pay you every time a costumer uses your link and purchases something from their site. This is a two way street, if a customer from their site follows a link to yours and purchases something then you pay them.
Source: http://www.morebusiness.com/market-your-website-5-steps
Excellent tips for marketing a website. Sometimes the most basic rules are the ones many businesses overlook and if they take the steps to inlcude this in their initial e-business plan they could avoid many pitfalls. I like "Search Engines are your friends"
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