Online Social Media is a must if you're a small business that wants to get their name out to the public. As of 2009, 59% of the top 100 retailers maintain branded Facebook pages. So if you don't get with the program your company could be left in the dust. In my opinion, for small businesses, it's much more effect than placing an ad in the newspaper, putting up a billboard sign or passing out fliers. If you're a new night club for example, you're doing your company a disservice if you don't at least have a facebook and twitter account. Why? First of all almost everyone in their target market (teenagers to younger adults) already has a facebook, so you have access to hundreds of thousands of potential customers right off the bat. Every weeks I receive numerous private messages from clubs letting me know what DJ's are going to be there, who's going to perform and other special events they have going on. This is relatively inexpensive, reaches their target market, creates word of mouth, and will most likely pay off on the weekend when most younger people go out. Having direct access to your customers in an interactive environment is the way to go from now until the foreseeable future.
Source: http://www.resourcenation.com/blog/top-5-companies-on-facebook/3292/
No comments:
Post a Comment