Neuromarketing is a fast growing field that studies the brain's response to brands and advertisement. The goal is to find how people's brain's and body's respond to certain messages, and apply what they've learned to advertisement in hopes of influencing consumer's decision making. Personally I find this pretty scary and had no idea it even existed until today. The thought of companies hiring a Neuromarketing firm to tap into our emotions and thought process in order to influence what we purchase is quit shocking. This is inevitably the future of marketing research, and I just hope that laws will be in place soon enough to protect our rights as consumers. One of the article's I read said they haven't been able to find the magic button that will trigger our minds to purchase a product on command. However, give it a few more years and Neuromarketing firms may be able to do just that. Such tactic should be deemed illegal as it would force people to buy products.
Source 1: http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/etc/neuro.html
Source 2: http://www.fastcompany.com/1700207/campaign-ads-and-neuromarketing?partner=homepage_newsletter
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